Engaging New Prospects

An E-Commerce Strategy to Elevate Real Estate Performance

This case highlights the adoption of e-commerce in real estate, an industry known for its traditional and lengthy purchasing cycles. Initially, the website of this construction and new property development company, which focused on corporate and project information, struggled to effectively showcase properties as products for sale and engage users with a strategy for converting them into potential buyers.

Product Type

E-commerce Design

Business

Real Estate

Role

Product Architect

Year

2020

Strategy

The website redesign improves the user interface, facilitating property searches based on specific criteria and showcasing them as products for purchase. It enables users to save favorites, inquire for details, and arrange meetings with sales representatives. Integrating analytics, the strategy refines selling approaches by incorporating multiuser behaviors across their navigation and engagement journey.

Goal

By applying e-commerce tactics, the platform effectively generates leads by understanding multiuser needs, profiling them, and engaging them with specific property interests. This transforms user browsing into actionable leads for the sales team, optimizing the pathway from visits into potential sales.